Get ready to rock.
Starting this afternoon, YouTube will be live-streaming the huge Coachella music festival, and that means you can tune in to watch three days of some of the best names in the music world.
Like last year, YouTube is providing three channels, meaning that at any
given time, you can choose from artists playing on three different
stages. Altogether, that means you’ll be able to see more than 60 acts
do their thing, including The Black Keys, Mazzy Star, Madness, Jimmy
Cliff, Squeeze, Gotye, and many others.
Last year, I wrote that YouTube’s Coachella live coverage–what with its
consistent HD-quality stream, low-lag, and unobtrusive advertising–was
going to change the world of music.
That was because it represented a paradigm shift in how music can be
presented live on the Internet, how fans can interact with it, how bands
can benefit, and how advertisers can score big kudos. In other words,
it was a win-win-win-win. Here’s hoping that this year’s implementation
goes off just as smoothly.
