YouTube has announced the launch of three new channels devoted to
original content about the lives of women, a spotlight on U.S. Olympians
and one that comes from the organizers of the Tribeca Film Festival.
The announcements comes ahead of YouTube’s participation in Digital
Newfronts, a new two-week event where big online giants hold TV
industry-style pitches to ad buyers. YouTube’s event, which it is
calling “Brandcast,” will be held at the Beacon Theater in New York City
and will feature the company’s top content and sales executives.
YouTube, which counts more than 800 million visitors watching 3
billion hours of video per month, is extending the channels initiative
it introduced last autumn. On top of the 100 niche channels the company
has already launched on its platform, the video hub is rolling out at
least three new channels, saying that by the end of July, there will be
25 hours of new original content on the website.
