The battle for American music lovers heated up Thursday as
Spotify lifted listening limits on U.S. users of its free,
ad-supported service.
When it launched in
the U.S. in July, Spotify said it would offer six months of free,
unlimited listening to U.S. users but impose time limits thereafter.
But the limits were never actually put in place. Nine months later,
U.S. users are still listening without the time limits that were
outlined in July.
On
Thursday, the company officially abolished time limits on free
users in the U.S. “Right now, if you’re a free user, you can
continue to enjoy millions and millions of tracks without time
limits, gimmicks or catches,” the company wrote in a blog post.
