Last weekend, the ensemble relationship comedy Think Like a Man opened to an astonishing $33.6 million,
exceeding practically everyone’s expectations, including those of one
of the film’s standout stars, actor-comedian Kevin Hart. “I knew the
movie was going to do well because it was tracking well,” he tells EW,
“but we were thinking in the range of $20-25 [million]. When in came in
the 30s, that was a little mind-blowing. For me that just shows the
power of social media.”
No kidding. Hart has practically built his entire career harnessing the power of his Twitter feed and Facebook page to drive audiences to his films. Last September, his stand-up comedy feature Laugh at My Pain opened to $2 million on just 97 screens, a feat he largely credited to his social media fan base spreading word and supporting the film. For Think Like a Man, Hart notes that, combined, the entire cast boasts well over 20 million Twitter followers.
