Pepsi has struck a deal with the Michael Jackson
estate to create a series of soda cans featuring an image of the late
pop icon. One billion cans celebrating the 25th anniversary of Jackson’s
album Bad will be produced around the world as part of the
soft drink company’s Live for Now campaign. Pepsi has also worked with
Sony Music and the Jackson estate to create new mixes of songs from Bad
to share with fans as part of this project. In addition to normal cans,
there will also be limited-edition 16 oz. cans bearing the singer’s
image.
Michael Jackson’s relationship with Pepsi dates back to 1984, when
the singer and other members of the Jacksons filmed an ad for the soda
company.
