Starwood Hotels & Resorts Worldwide, Inc. HOT 0.87%
today announced it
will open its first dual-branded ski resort complex in Changbaishan,
China later this year. The Westin Changbaishan and Sheraton Changbaishan
Resort will open in August 2012, adjacent to the slopes of Changbai
Mountains, one of China’s leading ski areas. The highly anticipated
resort complex will lengthen Starwood’s lead as the largest
international luxury and upper upscale hotel operator in China.
“We look forward to introducing both Westin and Sheraton to Changbai
Mountains with this spectacular, new ski resort complex where guests
will enjoy world-class amenities set against the backdrop of one of
China’s most visually stunning mountain ranges,” said Stephen Ho,
Starwood’s Senior Vice President of Development for Asia Pacific. “China
is both our fastest growing global market and our richest source of
loyal travelers, and we expect that this dual-branded Starwood resort
development will resonate with Chinese travelers who stick with the
brands they know and love.
