Ramping up for a live stage tour in May, the star of Discovery Channel’s
“Man vs. Wild” sat down with BACKPACKER’s Anthony Cerretani to discuss
what it takes to design durable gear, his favorite luxury item and the
survival advice he gives his kids.
BP: You’ve gone from TV show star to complete brand. What’s been the biggest challenge?
BG: The main thing has been saying “no.” You can go out there and
endorse all sorts of rubbish. For five years, all I did was say no to
everything. Now the stuff I’ve done, I’ve tested. That’s why the range
of all the survival packs and the knives have been so successful.
