Right now I’m sitting in a room covered in Spotify and Coca-Cola
logos. That’s because Spotify and Coke have just announced a global
partnership to help both brands expand their ubiquity.
The folks at Coke explained that music has always been a huge part of
Coke’s marketing efforts, going all the way back to a series of ads
featuring Ray Charles nearly 50 years ago. That said, the partnership
will focus on four key pillars: global, technology, social, and a
commitment to music. Spotify explained that Coca-Cola will be a huge
factor in bringing Spotify to new markets and new corners of the world.
As far as technology is concerned, Spotify is incredibly proud of its
platform that allows people to share across the world. “We’ll be
working really closely with Coke as a technology partner to do things
that only Coca-Cola could think of with music,” explained a Spotify
executive. “We want to bring new experiences with music to consumers
everywhere.”
