Microsoft wants consumers to really get its pitch that Windows Phones
are more efficient than rival smartphones and can thus create more free
time for consumers.
To drum up attention for the recently launched Nokia Lumia 900 and HTC Titan II,
Microsoft has set up “free-time machines” in New York, San Francisco,
and Chicago. They are essentially offering freebies for meals, personal
shoppers, grocery delivery, cleaning, and dog walkers. Personal
concierges are also on-hand to handle tasks like waiting in line for a
burger.
The promotion is part of the core Microsoft strategy centered on the
Windows Phones as easy-to-use and efficient devices for personal tasks.
