3-D TV is no longer just a vision

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LOS ANGELES
— The most-hyped home electronics product in years — 3-D TV—has
arrived. Quietly.

On Thursday, Amazon.com began selling Samsung 46-inch
and 55-inch TVs that are capable of showing 3-D programming.

The prices for the LED-backlit sets are $2,600
and $3,300, respectively — a premium of as much as 20
percent over Samsung’s comparable, non 3-D sets.

Sears.com, Onecall.com and other retailers also have
the Samsung 3-D sets available for pre-order.

A spokesman for Best Buy, the largest home electronics chain in
the U.S., said the 3-D sets will be in its stores by mid-March.

But one big thing is missing: content.

No 3-D Blu-ray discs will be released until this
summer, and although DirecTV
has said it would have dedicated 3-D channels on its satellite service,
no launch dates have been announced.

ESPN and the Discovery Channel said they would create
3-D channels.

But at this point, viewers who buy 3-D TVs will have
to settle for regular, 2-D programming.

“If you’re buying a 3-D TV right now, you’d be buying
it with the expectation that it would be future proof,” said Paul
Gagnon
, an analyst with DisplaySearch.

“But without content, it might take awhile to
convince millions of people to pay the premium for the technology.”

The 55-inch Samsung 3-D set costs $500
more than the company’s comparable 2-D set.

“A $500 premium for the Samsung sets
seems a bit high for most consumers, I think,” said Richard
Doherty
, research director at Envisioneering Group.

“You’ll get the early adopters and the home theater
crowd, but I don’t think everyone will be pricing their 3-D TVs $500
over the regular LED TV.”

Consumers willing to wait a few months will get lower
prices.

Vizio Inc., known for its discount pricing, has announced
that its 3-D sets will be available in August.

The Irvine-based company will offer three
sizes: a 47-inch set at $1,999, a 55-inch model at $2,499
and a 72-inch set at a price to be determined.

The Samsung sets are not being sold with the glasses
required to view 3-D programming. Samsung declined requests for an
interview. Amazon and Sears
representatives said they had no pricing information on the glasses.

The 3-D TV technology was the star of the Consumer
Electronics Show in Las
Vegas
last month, with manufacturers trying to outdo one
another in features for their sets.

The 3-D craze in home TV was sparked by the format’s
success in movie theaters in recent years.

In December, the industry adopted a standard for 3-D
Blu-ray players and discs.

Sony Corp. has begun
showing its 3-D TVs in its SonyStyle stores nationwide.

But its sets won’t be available to consumers until
early summer, said company spokesman Greg Belloni.

“It’s always great to be first. We’ve been first on a
lot of things, but right now we want to make sure that we have the
best-quality products possible and not something that will have to rely
on firmware updates,” Belloni said.

Sony’s 3-D Blu-ray
players will beat its sets to market — the players will be in stores
next week.

The company’s PlayStation 3 gaming consoles will also
be capable of showing 3-D Blu-ray discs but not until they get free
firmware updates via the Internet, scheduled to be available in the
summer.

A report released Friday by the analyst firm NPD
Group
on consumer attitudes toward 3-D TV found that about a
third of consumers were somewhat interested in 3-D TV, but the cost of a
set and glasses was a concern for more than 60 percent of people
surveyed.

The inconvenience of wearing 3-D glasses was cited as
a downside by 53 percent of those polled.

(c) 2010, Los Angeles Times.

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