That’s the challenge presented to 20th
which on Tuesday will announce some unconventional plans for the DVD
and Blu-ray release of the highest-grossing film in the history of
“Avatar” will hit stores on
and instead of a disc loaded with extras, it will be a lean-and-mean
approach with only the movie and a relatively simple menu, a move made
to exploit every bit of disc space for a top-of-the-line presentation,
said the movie’s producer
In fact, according to sources at Fox, “Avatar” will
make history as the first Blu-ray new release from a major studio to
hit stores without a single trailer or promotional content of any kind.
“We went to Fox and told them that, for this movie,
we wanted to do something really special and reach for the best
presentation of any film in the history of the format,” Landau said.
“This is a movie that has done the unexpected every step of the way.
Fox agreed with us and the result is amazing. Everything that is put on
a disc takes up room — the menus, the extras, the trailers and studio
promotions — and we got rid of all of that so we could give this movie
the best picture and sound possible.”
A multidisc “ultimate version” will follow in November.
One thing the home-video release won’t be is 3-D.
Just as Cameron took years to make “Avatar” while waiting for the
technology that lived up to his visual aspiration, the filmmaker is
holding back the 3-D-in-the-home version until there is a larger market
for it.
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